The Expo 2020 Dubai is set to become the biggest exhibition and marketing event of 2021, and so, the following are the 10 social media marketing strategies that we at Big Bold Brands are planning to offer to our prospective clients.
1. We plan to create a style that is unique and that stands out so that what we do makes our client’s identity and business immediately recognizable.
2. Our presence will be in all the various social media platforms and it would be continuous, informative, and interactive, resulting in creating a constant social media buzz around our client’s brand's identity and business.
3. Extensive usage of multimedia is planned. We will not stick to just one platform and will be spread out over all platforms to provide maximum exposure to our clients.
4. Each client will have content customized for their specific requirements. If necessary, software like Chatbots will be used to handle queries, respond to comments, and even directly take orders for our client’s business.
5. There will be a constant stream of high-quality content. Quality is the king.
6. Our social media plans will be personal, human, and emotional. It will have a personality identifiable with the client’s brands.
7. We are also planning to rope in prominent media personalities as brand ambassadors.
8. To choose the best platform for our clients, we will be generating client-specific profiles, so that no time or money goes to waste.
9. We will have a very specific social media budget and it will be generous.
10. Our relationship with our clients will not end when the expo ends. It will only be the beginning of a successful and long-standing business relationship.
Big Bold Brands plans to make a strong presence at Expo 2020 and will make every effort to make our client’s presence also be prominent, successful, and rewarding.