Expo 2020 Dubai is set to open to the public on 1st October 2021. It is the biggest event to happen in the Middle East, Africa, and South Asia (MEASA) region. This makes it the biggest marketing and advertising event of the year, and is far too valuable, to be handed over to just any agency.
So, what factors should be considered in digital marketing agency selection?
1. The most obvious one is, they should be based in the UAE. Why? An established, locally based agency is more likely to have a better understanding of the markets of the region, than an outsider.
2. Are they credible with a history of transparency in their work?
3. As the Expo is massive, with equally massive opportunities, do they have the experience, the skill sets, and the people, to provide the most comprehensive plans to make their clients stand out in the crowd?
4. What do their client list, referrals, and testimonials say? Can that be independently verified?
5. Will they be willing to work within the client’s budget?
6. As the Expo opens within a few months' time, are they fast and agile enough, to be up and running, the moment that they are chosen?
7. What is their culture and work ethic? Are they creative and passionate about the work that they do? Are they willing to experiment and test new tactics and strategies?
8. What level of support can a client expect regarding communication, event management, reporting, and also post-event analysis and reporting..?
9. What digital marketing services can they provide, like, Search Engine Optimization; website development, social media, and branding strategies; generation and optimization of digital content, and online marketing strategies.
10. The agency should be chosen for the value that they are offering and not the price that they are proposing. What this means is that the agency's services should be good enough to be considered an asset to be valued and not a cost to be incurred.
Big Bold Brands, being based in Abudhabi U.A.E., with a talented team and years of experience in the field, is exactly the right choice for a business to make. We can ensure that a business gets the best marketing exposure possible at the Expo.